The course ‘Design Driven Innovation in the Public Sector’ aimed to give an introduction to what it means to design with, and for, the public sector, whilst at the same time, exploring what it means to brand public services.
Based on conversations and lectures from this course , we as a group of young designers drew out a common understanding and some reflections about branding as an idea in public services. 
This publication serves as our point of view on what branding public services could look like and how it could change development and use. The publication is ment to to be used as a reference for ourselves and others when facing the complex beast that is public sector branding.
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